Our 5 Tips how to rank on Bing in 2017!
Engage your users
Bing loves websites and blog sites that engage the readers. Bing utilizes ‘pogo sticking’ to determine what does it cost? engagement your site has. When a searcher clicks your website from the online search engine then hits the back button a while later, it shows that your site is not engaging enough. As a result your possible visitors are leaving your site to go to another one. This works negatively for you on Bing.
But if many individuals go to your website and remain there without hitting the back button, Bing takes it as a favorable signal of your user engagement. So you must ensure that you can keep your users in your page.
Headings must be click-worthy
Let’s use an example to highlight this point. Say you search for the keyword “Do It Yourself bookmarker” on Bing. If the entry ranked at 7 gets more clicks than the one in ranked 3, then Bing understands that the previous is more appropriate, and pulls it up in the list, while lowering 3. This is called click through rate.
In order to have greater ranks in Bing, you need to have a great click through rate. That can only be done by having memorable click-bait titles that plainly emphasises the keywords.
Usage social signals to your benefit
When we say social signal, we indicate links from Facebook, Twitter, and so on. If something matters, Bing shows results of those keywords from social media websites too. Take advantage of that. To do that, you need to share your posts on social networks and point out the keywords too. Do this on a regular basis, and attempt to do so across all your social media profiles.
Don’t fret about back-links
Unlike Google, Bing does not care much about the backlinks when it pertains to performing searches. Though backlinks are essential, Bing’s top search results page expose lesser backlink than those of Google’s top search results. So do not squander much time on it if your sole focus is to rank on Bing.
Focus on anchor texts
Anchor text, which is “the clickable text in a hyperlink” according to Wikipedia, is more stressed by Bing than Google. Bing needs to rely on anchor texts as Bing isn’t really that good in matching keywords to their synonyms and the overall context like Google does. So do utilize anchor texts to your benefit, but do not exaggerate it.